Brand Repair this tale…
In case you haven’t heard, Brian Williams has had trouble getting the facts straight on one of his personal stories. In a story broken by the US military newspaper, Stars and Stripes
Williams was informed that he was not aboard a helicopter that was hit by enemy fire and forced down, in fact, “the NBC anchor was nowhere near that aircraft or two other Chinooks flying in the formation that took fire.” Yikes! Could this get worse? Yup. It turns out Mr. Williams has told this erroneous story in public on several occasions.
In response to being called out, Brian offered an apology on air and removed himself from his desk for a night.
Neither action was enough to soothe the online outrage so on Feb. 11th NBC announced that Brian had been suspended without pay for six months. Throughout this series of events articles questioning other Brian’s other personal stories are popping up all over the internet.
So let’s review: A man hired to deliver the nightly news to America, has lied about a story – a story involving American soldiers – and he’s done it repeatedly. He’s apologized and now been suspended from his job for half a year.
If you were in Brian’s shoes, what would you do to repair your brand?