A client once told Jeff Black, “We’ve all spent so much time branding the company, we’ve forgotten to brand ourselves.” Unfortunately, this was not the only client who expressed this sentiment. In fact, Jeff has seen first hand how common this plague is for corporate leaders and it’s why he travels the world reminding his C suite clients to, Unleash Your Best Self – or as we like to call it, Unleash Your Black Sheep.
“Every one of you in this room has a great brand, or you wouldn’t be at these terrific companies. It’s easy to see that. But it’s not enough to just maintain the status quo. To stay relevant, you have to constantly strengthen your brand.”Jeff Black quote from his book Unleash Your BS
Unleash Your Best Self is a formula for establishing and expressing your authentic brand of leadership. It’s demonstrating executive presence in every communication, from taking control and command, to influencing and inspiring others into action. It’s being memorable in a way that makes you stand out from the sameness of the crowd. And, of course, it’s about maintaining your sense of humor at all times.
You’ve heard about the book, now relish the experience of spending time with the incomparable Jeff Black as you learn how to Unleash Your BS!