In today’s instant news world, every person who has a cell phone should be considered a reporter, because a story can be shot and downloaded to a major news organization’s website in less than 30 seconds. Leaders who ignore this new media storm are likely to be eaten by it—and suffer the consequences.

Fortunately, Jeff Black, former television reporter and anchor, offers a behind-the-scenes look at how to manage embarrassing questions, invasive cameras and brand disasters. Your audience will laugh, gasp, cringe, and take copious notes as Jeff shares his insider tips for managing today’s media.


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